New Concept Claimed

Beyond Catering Equipment


Sandro began his career by working in the family’s food and wine import company, Continental Wine & Foods in Huddersfield. Relocated to run the Scottish Headquarters he began building, what would become, long standing relationships within the Italian community, primarily in and around Glasgow and Edinburgh.

Realising he had an eye for detail, a client once asked for help in designing their new restaurant in Edinburgh. This experience sparked Sandro’s passion for design and allowed him to identify a niche in the market to import furniture from Italy, which led to the creation of New Concept. He decided to sell his share of Hunter & Currie to Ciborio and took the leap to begin a new chapter by opening his own Design, Refurbishment and Italian import company.

Sandro opened the doors to New Concept in 1982 and naturally began working closely within the Italian community of restaurateurs in Glasgow and Edinburgh, however this has now expanded nationally and includes clients across the UK within various sectors of the hospitality trade including, hotelsrestaurantsbarscafés and take-aways. In 1998, Sandro was awarded the title, Cavaliere, the equivalent of a Knighthood, by the Italian Government in acknowledgment of his work as an ambassador to Italy.

Today, New Concept is an institution that is renowned in the catering industry as experts in their field and are arguably one of the largest importers of Italian catering equipment, furniture and modular bars in the UK.



Q Your project, our passion…

At New Concept, we are specialists in the supply of commercial catering equipment and restaurant and bar furniture, including coffee machines, within the hospitality industry, throughout the UK and Europe. We are proud to represent the most prestigious Italian brands, including Moretti Forni, IFI & Pedrali… to mention a few.

Your investment with New Concept is not only in quality equipment but also in our sound market knowledge and over 30 years’ experience, in selecting exactly what our clients require. We understand that each project is bespoke to your requirements and we will therefore help to make the process efficient, effective and within your budget.

Q Kitchen and Layout Design

Our depth of experience within the hospitality industry enables us to take your brief and turn it into reality through our kitchen design and furniture layout service. Our fully qualified designers use the latest Auto CAD software to consider every aspect of your project.

Q Installation

We have an extensive network of approved and qualified installation engineers throughout the UK and you can be confident that they will install your bar and restaurant equipment in line with manufacturers’ specifications. They will also be managed closely by your Project Manager and we will keep you informed at every stage.